Using Social Media to Your Brand’s Advantage

Have you ever downloaded the mobile app for a new social media platform and had no idea how you were going to use it for your brand?

It seems a new platform comes out every month, and it can seem very overwhelming to try and get on all of them.

There’s actually a great system you can implement to help you tell your brand story on various social media platforms in consistent yet native ways.

The first step is to learn how the platform is most commonly used by the average person. A quick Google search for platform statistics can get you lots of great information.

For instance, in 2015, 71% of Snapchat’s users were younger than 25, 58% said they were likely to purchase a product from a brand that sent out a coupon, and the most popular feature of Snapchat was “Stories”.

Understanding the common ways people use social platforms helps shape the way you connect with them.

Learn how the average person uses the platform. How are they going to interact with the content or messages you share?

Once you’ve learned how the platform is most commonly used, you need to ask yourself: is my brand expression compatible with how people usually use the platform?

Your brand expression is the way you communicate and connect with your audience. It’s not just about perception, it’s how you reach out to your audience and how you present your brand.

If your brand expression doesn’t seem compatible with the platform, it’s time to get creative! A brand story can be shown and told in a lot of ways, and the only limitation is yourself.

A musician might not think she can use Instagram in a way that resonates with how she expresses herself through music, but with the video feature, she can upload 15-second clips of playing guitar and singing.

She’s using the platform to express her brand clearly, but in a way that an average user can connect with.

People love seeing brands connect with them in different ways, which means you can tailor your content to the specific methods of the platform.

  • Use Instagram to showcase your products in fun and creative ways. The higher quality the photo, the more likely people will engage with it.
  • Add updates to your story on Snapchat with a behind-the-scenes feel, showing how your brand does what it does.
  • Upload tips and tricks to your YouTube channel to teach your audience how to do what you do.
  • Host weekly Q&A sessions on Periscope so people can ask questions and connect with you in real-time.

It’s a great idea to show different parts of your brand in different ways. You retain a cohesive brand, but you also allow your audience to see a bigger brand story.

You don’t have to be on every social network, but you can expand your reach by using various social platforms to connect with your audience.

  1. Learn how the average person uses the platform.
  2. Figure out if your brand expression is compatible with the platform.
  3. Tailor your content to engage with your audience natively on the platform.