Deciding Between Multiple Options Even if They're All Great

I recently took my wife to a new restaurant in town for her birthday, and as we sat, the server gave us the menus. I stared down at the endless rows of food and drink, all of which looked amazing. 

Unfortunately, because I had so many options, it took me quite a while to decide what I wanted.

To be completely honest, I’d rather have a menu with five items than forty. Sometimes I’ll even find something that looks somewhat good and tell myself I’ll choose that if I can’t find something better by the time we order.

Some people assume that having more choices is better, but that’s not always the case.

More Choices Means More Spent Time

Choice is one of the greatest hindrances, and choice has wasted countless hours of our lives. With every option comes a great list of pros and cons, with reasons why we should or shouldn’t choose it.

Sometimes it’s easy to choose between the options. One has the greatest amount of ROI (return on investment), and the other doesn’t seem very good. Those cases of choice are easy to navigate.

Other times it’s not so easy. All of the options might seem great, and so the process of choosing gets dialed down to a microscopic level to find the best one.

Making the choice between multiple “good options” starts by determining your goals first. 

Here’s a three-question evaluation you should use before you decide between several options:

  1. What do I want this to accomplish?
  2. Is there anything I specifically need and won’t compromise on?
  3. How important is this choice for the success of my brand?

Answering these questions will give you a better idea of how much time you need to spend on the decision.

If the decision is incredibly important for the success of your brand, then yes, spend due time on it. Do your research, determine the best solution, and move forward.

But if everything looks like a good option, you need to move forward.

Last Resort? Just Pick One.

The initial question was about choosing between several business opportunities, with a foundation of two years of work to get it off the ground.

If you’ve done your research and you know your brand and your direction, but everything still seems like a good option, it’s better to pick one than to spend valuable time in indecision. 

Besides, if you go to pick one and realize you wish you would have picked one of the other options, go with the other option! 

You have the freedom to choose, but the more time you spend in indecision, the less you’ll actually be moving forward. 

What’s the worst thing that could happen? You work hard for two years, realize it’s not viable, and shift direction? Two years is nothing in the grand scheme of your life, and in that time you’ve learned, you’ve grown, and you’re ready for something new.

But it could also be really amazing. You could use the next two years to build something incredible. Think positive, work hard, and just choose something.